TINDER

Brief:

Come up with a campaign idea (can be a bunch of social media campaigns and posts, can be an ad, can be an experience, can be a blog post) that brings Tinder BACK into the lives of gen-z. That makes Tinder cool again to GEN-Z.

I decided to do a SIMS X Tinder collab, honing on in this generations love of nostalgia and gaming. Each image features a different person in the Sims creator, styled distinctly, with a short, tongue-in-cheek personality bio beside them.